As the last year of my college career reaches it’s halfway mark. I find myself looking back on the work I’ve created this semester and how it’s all  interconnected. In four years at Champlain I’ve learned a lot, not just in regards to marketing  but also about myself. Creating a personal digital identity over the past semester has brought what I have learned at Champlain together with what I’ve learned about myself. As I move forward I hope to continue growing in my last few months at Champlain,  so when I finally to enter the workforce I’m the best version of me I can possibly be. I also hope that my PDI will continue to grow with me, so this is by no means a final stopping place for all the work I’ve done this semester. I want it to continue to grow and evolve along with me.


Social media platforms

These are the four social media platforms I worked with this semester while crafting my personal digital identity.


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 My blog is a mix of all  those things that I love from a personal standpoint as well as a professional one. I wanted my blog to be a spot where I can discuss topics that I care about. For example I wrote a lot about comedy, which is something I’m very passionate about. As the line between personal life and professional life becomes thinner I also wanted my blog to be a place that potential  employers and colleagues could come to find out more about my work. Moving ahead I hope to take advantage of my WordPress and all of its features even more.Screen Shot 2014-12-09 at 3.22.30 AM As you can see this statistic shows the number of views my blog has received since starting in September. I’ve had a steady number of viewers/ visitors to my blog since the beginning.  My best ever number of views is nine, which came in the middle of October. Over the entire semester I’ve had 69 visitors to my blog and one comment. I hope once I start to share my blog on Facebook and Twitter I will attract more readers. I also am going to start posting interviews I do with people I find influential. Hopefully this will garner visitors and commenters to my blog.


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 LinkedIn  was one of the harder platforms for me to get comfortable with. I created one back during freshman year though I hardly ever used it.  I finally built a real LinkedIn profile this semester, so I was starting from scratch.  I’m very happy with the progress I made over the course of the semester. I gained 137 good connections, as well as creating an online resume for potential employers to view.  One issue I’ve had with LinkedIn is getting people to endorse me. I have a lot of skills that can  be tapped at whatever company I end up working for.

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  While LinkedIn may say I’m an All-Star I think my profile needs a bit more work before it’s even playing in the majors.  I will get there before the end of this year. One thing I also need to work on is upping my profile views so that more potential employers could see my LinkedIn. Once again you can see a peak in the middle of October when I was most active during the semester.Screen Shot 2014-12-09 at 10.45.38 AMScreen Shot 2014-12-09 at 5.16.19 AM


Screen Shot 2014-12-09 at 5.24.44 AM I was never a fan of twitter. The only reason I ever joined it was because I was forced to freshman year in Exploring Marketing with Elaine.  Throughout my college career I’ve always followed many different marketing professionals in the industry. I’ve participated in many different tweet chats with them. It’s here I learn to engage one-on-one with colleagues. This semester I’ve been using twitter a lot more than I did freshman year. The added benefit of being able to schedule tweets  has helped me become a more active Tweeter as I can set them in advance.

Screen Shot 2014-12-09 at 1.00.02 AMI’ve seen a healthy rise and followers as well as a rise in the number of people who are  favoring  my tweets. Including a former Jimmy Kimmel writer.


Screen Shot 2014-12-09 at 5.36.42 AM I use Google + a very interesting way. Most people I know use it as a stepping stone to promote their own content. I use it to find new content for my blog. I have a number of circles featuring major news sites as well as circles pertaining to many of my different interests.Screen Shot 2014-12-09 at 5.36.26 AM This has led me to have a huge number of people in my circles  as well as a very small following.  I attribute the 373 people I’m following to the reason that my page view has 3,269. This is been very helpful in my PDI because I can go to my circles to find stories that I then share on my blog. Since each of my platforms is connected it allows for sharing each to be seamless. The number one  goal I have set for next semester is to improve the number of people that have me in my in their circles. This would show me that I am starting to influence more people.


 For metrics I used Klout to measure how I’m doing. I’ve been using Klout since freshman year and am very comfortable with the system. Since mid-October as with many of my platforms I seen a steady rise in my Klout score. I attribute this to the fact that I am more active on twitter and other platforms. Well it seems for now my Klout score has plateaued at around 55. My hope for next semester is that I will be able to beat Elaine’s  Klout score which I came close to doing. I also look forward to engaging with more of my followers.Screen Shot 2014-12-09 at 1.05.46 AMScreen Shot 2014-12-09 at 1.06.21 AMSEO

Screen Shot 2014-12-09 at 3.17.55 AM Having a very unique name I was  lucky enough to find that when you Google Jake Keohan. I am the only one that comes up. The top fold of Google’s search page features images I had taken during one of my internships. As well as my Twitter, Facebook, LinkedIn, and Which are all prominently featured as well as each being linked to one another. If you then scroll down a bit you will see that the 5th and 6th search results are my Klout and WordPress. Well it is a little disheartening that my blog falls below the fold I take comfort in knowing that it is still within the top 10 search results for my name. Then again the 10th and final search result on the first page of Google is the  Syracuse women’s lacrosse team, which I have never been involved with. I hope one day that the whole first page of Google is filled with just Jake Keohan.

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In closing 

 I would just like to say that my PDI  is just the way I want to be at this point. It like me is going to constantly evolve throughout my career adapting to every new situation that comes my way. I’m excited to know that next semester and even next year hold a great new adventure for me, which you’ll be able to follow right here. I have also seen what needs to be done to improve my PDI and what types of steps I have to take to accomplish my new goals. No matter what happens and what setbacks may come, I will always be there to face them head-on with a smile and a wink. I believe that in a world full of people asking Why. It’s important to surround yourself with people who ask Why not. This is something I do that sets me apart from the competition. I am always ready to take on new challenges.


Best Places to Work.

Ad Age just released it’s 2014 list of best companies to work for in the marketing industry. As a senior in college I paid close attention to the list this year because I have started looking for jobs for after graduation. Many of these places look incredible to work at. Give the list a look below.


Happy Birthday Carl!!

Today would have been Carl Sagan eightieth birthday. He was an incredible american astronomer who was probably best known for Cosmos: A Personal Journey, which is the most watched public television series in the history of American television. I think one perfect was to honor Sagan (who passed away in 1996) on his birthday. Would to be a give a listen to one of Sagan’s most famous speeches Pale Blue Dot.


The Thief that gave back.

I recently stumbled on to an article about a forger who gave paintings away to museums. He could never be caught due to the fact that he never took any money. So these small museum were getting to display art work that they never would have been able to get. Even though all the paintings are fake the public is still exposed to the culture. – Link

‘Avengers: Age Of Ultron’ Trailer And Pictures Have Leaked Early, Won’t Last Long

Just got a sneak peek of the new Avengers movie. I haven’t been this excited for a movie in a long time. Try and check it out before the links get pulled.



This morning we heard we’d have to wait till next week’s episode of Agents of S.H.I.E.L.D. to see the first trailer for Avengers: Age of Ultron, but it just hit the forever internet a bit early. Mirrors and reuploads are coming and going faster than updates to Tony Stark’s suits, but at the moment you can still watch the trailer by CLICKING HERE. And if that doesn’t work, this might:

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John Oliver

Just wanted  let y’all know that my one of favorite comedian  John Oliver is coming to the Wilbur in Boston December 30 and 31th of this year. I got 2 tickets for the 30th show as a  Christmas gift for my dad.  Many people don’t know that for appearing on The Daily Show and Last Week Tonight John Oliver was performing standup in London and New York.  If you get the chance you should check out some of the stuff he absolutely slays it. He also used to host a show on Comedy Central called John Oliver’s New York standup special which would highlight him and other comedians doing about 5 to 10 min. each per episode.